And personally I think there’s enough space for both the “mass-appeal” theme companies (where I think we fit in), as well as the more niche-focused providers. Ultimately it’s about building economies of scale, irrespective of your desired size. So it doesn’t really matter which approach you take, as you long as you can do it in an efficient way (time & money wise) and then provide top-notch themes & support, you should be good.

From a business standpoint i think that it really depends on what you want to do and what you have a passion for, i personally would probably approach it from a mass market angle, focusing on support and a wide selection but there is also a larger time and resources commitment that i think goes along with that. You’d have to decide where you want to focus i guess. Either way i think Adii and the guys at obox are doing an amazing job and even if the market does get saturated, guys like these will still stand out and have a loyal following in my opinion, especially because they are always trying to include their customers in everything and i think that really makes them stand out.

Just my 2 cents.