Bollocks to theory

broken_theoryTheory, it is as broad a subject as you could find. I’m talking about the kind of theory that takes place in this phrase;

“In theory, it would be a fantastic opportunity to do/make it…”

It’s bollocks.

A very one sided view from me but I believe that it is the right point of view. If you’re thinking about theories behind things that you’d like to do in the future, you have WAY too much time on your hands. The reason being that if in ‘theory’ you did want to do it, someone, somewhere on the planet is already well on his/her way to doing it.

Why can’t we just stick by our guns and aim for something and just do it? If it’s a gut instinct that something may work, just run with it and see where it takes you. Granted it may be on the verge of being a bit gung-ho but so what, sometimes you just have to trust your instinct and throw theory to the wind. If things don’t work out then you’ve just done a wonderful thing, you’ve learned a few lessons in messing things up. It’s not all bad though, in learning how to mess things up, you also learn how to make things better.

So the next time you’re thinking about theory and how to put something in to practice, stop yourself quickly and just get on with it. See what happens, if all turns out well, then that is fantastic. If it doesn’t, don’t blame me, just get on with working out how you’d do it differently next time and learn from your experience no matter what it was.

Bollocks to Theory, once youve got round to it, it’s already being done.

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Gavin

Lead Interaction Designer at DigitalDWP. Organiser of Industry, The Practical Web Conference..

One thought on “Bollocks to theory”

  1. Indeed.

    It applies to software / application ideas – If I had a quid each time I’ve started doing something, seen a similar site launch half-way through my development and then canned the idea i’d be a bazillionaire!

    I’m stupid though 😛 – there’s room for more than one provider of a service, the trick is to use the competitor as a benchmark – what can you do better? If you can’t do it better, you can still succeed if you manage to get users. There are plenty of people out there who might actually prefer your product over the seemingly slicker alternative, regardless of what you might think 🙂

    I guess the point is – “they” may be better in theory, but you’ll never know unless you put your version into practice.

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