In Google We Trust

We don’t know how the Google algorithm works, yet we trust it to deliver results which are best for us!? Erm hang on a minute… Millions and millions of searches must go through the various international Google websites daily. Google presents us with websites in a specific order which they deem substantially correct for the keyword search that we enter. They also present us with paid results which advertisers pay Google to present the average Joe.

The internet is full of users who I would put in a ‘general’ category, you know, the majority of people who ‘use’ the internet to buy the odd thing, check out facebook far too much, read the news etc. This general category don’t particularly understand why things work the way they do, or why things look a certain way they just expect it to be ‘just like that’. They’re the category that believe Google are doing their best for them, that they’re delivering the results they want.

What if they’re not? Has anyone questioned it?

We trust Google to deliver results which are definitely what we’re looking for. This after all is one of the reasons that made it the biggest search engine in the world today. Do we really know that in those 10 links on the first page of results, the result you’re definitely looking for is there? How do you know that it’s not in fact on page 53?

It’s a strange question of course, but one that we’ve never queried as we expect them to be doing everything right. Surely Google wouldn’t be pulling the wool over our eyes, right? I’ll leave this open for discussion.

Published by

Gavin

Lead Interaction Designer at DigitalDWP. Organiser of Industry, The Practical Web Conference..

2 thoughts on “In Google We Trust”

  1. I think a big step to Google ‘delivering results which are definitely what we’re looking for’ is it’s Personalised Search.

    http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html

    For a while now, if you are signed in with a Google account, this will change the results you get from an ‘average’ user. Google uses your web history to try and show sites which it deems are more important based on your browsing history.

    This latest announcement by Google basically says that they will be using this system for all users, whether they have a Google account or not.

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