Something which I’ve been working on a lot recently is wire-framing and increasingly finding the need for a tidier version than simple sketching. Over time I produced this iPad wireframe set in Illustrator to work from. Every time I start a new project I use this asset file as a starting block.
Note: The wireframe set is now up for sale in my shop.
Just four months ago seems like so long ago now, but in August 2011 I wrote that I was leaving Codeworks and DIBI to start my own project, Industry Conf – which is alive and well, as well as joining the world of freelance again. It’s been a short fun ride, starting off with a few freelance contracts before joining a team of talented people at a growing US based agency. It was a very interesting time which I’ll no doubt write about in the near future.
The want and need to work on a product rather than client projects was so overwhelming that I’m now very very proud and excited to say that I’ll be joining the team at happiest full time.
Some of you will know about happiest, I’ve been semi-involved with the Newcastle upon Tyne based startup for a while now, some of you may even have an account which is now slightly dormant.
I’m excited knowing that what it is currently is very ‘beta’ and acts as a very very strong foundation to build on and what we will achieve in the near future is something that you will be able to use every day, something that is quick and painless which will reward you for doing it.
Focusing on singular products is what I want to do and for now all my energy is going in to happiest and Industry Conf and I just can’t wait to get going.
Today is a new day and the start of a new journey for myself.
I always use my Mum as an example of a general internet user. If I don’t think my Mum could use something then it’s probably wrong for most people.
If you’ve ever been involved in User Testing, live or remote by using something like What Users Do, you’ll notice a few things;
- They’re not like You and I.
- They do everything different to You and I.
- You’ll want to sit on your hands whilst watching them go through the required tasks as you’ll want to try and point them in the ‘right’ and ‘better’ direction of how they use a computer, let alone their general internet usage.
A user looks at something on a screen and expects it to do what it says.
- Log In = Log in to the website
- Sign Up = Sign up to the website
- Log Out = Log out of the website
- Save = Save information
- Go back = Go back to the previous screen or action they were doing.
I found out this morning from randomly looking to do my grocery shopping online that one of the largest grocery shopping retailers ‘Tesco‘ failed on this first hand. As you’ll see from the below, they have a ‘Sign In’ button however when clicking on it, you can’t sign in. It simply produces a drop down navigation for the areas of the website which is not the action a user requires, nor the information they need to complete the action. To sign in, you have to go through to a section to then sign in by another means.
It takes nothing for a user to become confused by something, it takes nothing to lose a customer because of something not working or confusion as how something works.
Let’s not make things difficult for people using what we build. They’re looking to get from A to B in the most seamless way possible, let us help them do that by not missing things like Tesco.