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Logo Design process for Stratega Group Ltd

The logo design project was completed as part of a full branding project. Stratega Group Ltd is a new financial company based in the United Kingdom dealing with large clients in various financial fields.

With no previous brand, I was given free reign to develop something new. With some guidelines and wishes from the client I started the process;

Brainstorming and Sketching…

1 Logo Design process for Stratega Group Ltd

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I presented ideas based on the meanings of the core subjects and in this case Stratega, Strategies, Strategy expanding into Achieving, Tactics, Goals and Planning.

The core meaning of a strategy is;

To achieve an action through use of tactical dynamic planning and skill.

The ideas were expanded and I looked at how strategies are enabled specifically looking at battle strategies and more so the most prominent and effective strategies or formations in recent and past history.

This led me on to thinking about the “Art of War” by Sun Tzu and his conception of the “3 Pronged Attack” where a centre force would go straight for the enemy and the left and right forces would move left and right to flank the enemy force and crush them in their centre disabling the enemy in one fell swoop.

The visualisation in my sketches show how financial planning and strategies can achieve goals, i.e. cutting costs or expenditure.

6 Logo Design process for Stratega Group Ltd

During the design phase I considered various colors;

Primary Colours:

  • Black – Wealth and Sophistication
  • Soft Grey – Respect & Wisdom
  • Strong Purple – Efficient and Intelligent

Secondary Colours:

  • Blue – Trustworthy
  • Red – Strength and Passion

For the initial designs I chose “Bree Bold” which I wasn’t particularly happy with..

I had been sketching various versions of the three prongs and had to progress from my initial drawings as it looked slightly wrong, something I was obviously keen to stay away from.

7 Logo Design process for Stratega Group Ltd

The client was perfect every step of the way, providing feedback when needed. Some of the feedback on the ideas above came back like this;

Reminded us of opening sequence of Dad’s Army

The other logos gave us the impression that the word had almost been miss spelt, if you see what I mean, through the highlighting and the arrows on the “E”.

The feedback requested that I also look in to the Power option. I wanted to steer away from the ‘Money’ side of things as it would be far to tacky and ‘normal’ for my liking.

So I spun the whole strategy and power on it’s head. The most powerful formation within an armed force, especially in a cavalry troop is the Wedge or ‘Flying V’ as it is sometimes called, this formation can pierce the hardest infantry line and is extremely powerful.

I mixed the flying V into a few different version and came up with No.3 (purple background), the individual triangles are broken down to represent the units within the ‘Wedge’, the three separate ‘Wedges’ on top of each other represent the 3 pronged attack and powers in numbers. It’s all just an abstract view which works very well together. I changed the typeface, moved it away from “Bree” which it was originally to “Often” and believe it suites very well.

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Options 1 and 2 were brought out of doing No.3.

The client chose Option 3, which was my preferred choice.

The Stratega Group Ltd branding process was an awesome job to work on, the clients were an absolute dream to work with.

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It’s coming, 30 Christmas eCommerce designs

As mad as it sounds, it’s now August and we’re getting closer to Christmas. I decided to look back at last Christmas and the design trends of 30 eCommerce websites.

Overall there was not a significant winning idea on what to do, with some retailers not bothering at all. Below are the companies which did…

Starbucks have gone for a full design of red, but only on their .com website.

starbucks Its coming, 30 Christmas eCommerce designs

Borders are sticking to the red theme using some snow as a nice touch.

borders Its coming, 30 Christmas eCommerce designs

macy’s are sticking with their red homepage after their fall sales design.

macys Its coming, 30 Christmas eCommerce designs

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Designers, what was your first piece of work?

As designers progress through their careers they sometimes forget where they started. Some designers can spend well over 40 years in the industry and will still carry on designing well in to retirement. The trouble of HDD errors and random formatting throughout a computers life can erase a designers early days. Unless you’ve been willfully backing up your work from the early days it’s very difficult to keep track of where the “old stuff” is.

I spoke with quite a few designers who still had some of their “old stuff” to show off, and to see what kind of work they started doing way back when. A lot of the text is un-changed from the emails I received as I wanted the designers themselves to critique their own work. It’s amazing to see how far most of them have come.

David Perel – http://www.obox-design.com

I do indeed, in my spare time I used to design helmets and the first design I ever did was a helmet which created using Microsoft Paint in order to create the outlines and then Fireworks to paint it. It is attached.

daveperel helmet Designers, what was your first piece of work?

Ryan Downie – http://www.ryandownie.com

Here is a screenshot of the very first full websites that I did. I am not scared to show it.

It was my own portfolio site that seemed to do pretty well on the CSS Galleries, and was launched just over fifteen months ago.

It was coded all in html and css without a CMS solution (as I didn’t know what one was back then) and i soon got fed up of having to go through and edit all the pages. I soon realized the error of my ways and scrapped it.

Version 2 is in the pipelines and a few of you will have seen this, and is expected to be launched towards the end of August.

ryandownienet Designers, what was your first piece of work?

Tim Van Damme – http://www.madebyelephant.com

[Gavin] – Tim was in London at the time of the post being but together and still very kindly emailed providing a link to his old work. One piece is below. [/Gavin]

timvandamme cvision Designers, what was your first piece of work?

Pasquale D’Silva – http://www.darkmotion.com

These are my first vector pieces from back in 05ish:

pasqualeillustration Designers, what was your first piece of work?

David Airey – http://www.davidairey.com

I’ve kept that online to remind myself how crap I once was. It’s a veritable feast of MS Frontpage and tabular design, with a horrific logo and a jumped-up, generic business name.

davidairey newdawn Designers, what was your first piece of work?

Chris Spooner – http://www.spoongraphics.co.uk

An old print design project from my first job, a magazine page ad for local events.

chrisspooner primary times Designers, what was your first piece of work?

Gabriel Segura – http://www.cssmania.com

My first design in 2004 worth to show, attached. The rest, can be seen in http://nv30.com up to today, 2009.

2004 1st Designers, what was your first piece of work?

Oliver Ker – http://www.oliverker.co.uk

I created this way back in high school, must be about 1999/2000 when we were just allowed to start using computers and photoshop for projects. This isn’t the first piece I did but I remember the first piece. It was when we got our first PC for Christmas ’95 and I drew a golf green with flag pole in PAINT – it was awesome! Back to this piece – it was for a packaging project as part of my GCSE’s. The Video cover (yes video!) was created in photoshop and I managed to squeeze in as many cliches in as possible (hey, it was the first time I’d used a computer for design!) Look at the ‘graphic pen filter’, unnecessary emboss, and really bad cut outs! The photos were fine, but the deadline got so tight that when it came to printing it out there was a problem with the printer and not even the teachers could get it to work correctly and this is how I had to hand it in!

I could have chosen a piece that looked kinda ok but thought this is the fun of it and probably the first time I got onto a computer, all my designs previous is drawn and sketched and not too bad!

rastrick oliverker 1024x748 Designers, what was your first piece of work?

Chris Merritt – http://www.pixelightcreative.com

Screenshot of version 1.0 of pixelightcreative.com. Tables, baby! Be gentle in your article!

picture 1 1024x629 Designers, what was your first piece of work?

Jon Phillips – http://www.spyrestudios.com

I did this website for a friend of mine. He’s a magician and the website was (and still is) for promoting his services and booking. Of course when I built this website I did it all with tables and inline CSS and put as many keywords in the meta keywords and description as possible. I did this website back in the days when people thought you could just stuff a page with related keywords and easily end up on the 1st page of Google for those keywords. Things have changed a lot since! icon smile Designers, what was your first piece of work?

screencapture Designers, what was your first piece of work?

Kevin Crafts – http://www.kevincrafts.com

I’ve attached a screenshot of my personal site in flash (yikes).

untitled Designers, what was your first piece of work?

Steve Smith – http://www.orderedlist.com

So, I remembered this website that I made back when I was in high school. I used to keep and breed a fish called the Jack Dempsey, and I made a Geocities website about them. I haven’t seen this site in years, but thanks to archive.org, I managed to pull up a version of it from 1999, which would have been about a year after I stopped updating it. Hope you enjoy! (oh, this is hideous!)

not too proud Designers, what was your first piece of work?

Lee Munroe – http://www.leemunroe.com

I did this for a cinema about 5/6 years ago (It’s still online)

leemunroe iveagh Designers, what was your first piece of work?

Jonathan Snook – http://snook.ca

A portfolio site that I had put together in late ’99. I did sample company layouts to demonstrate my design and HTML skills. Sadly, I don’t think it helped me land a single job. icon smile Designers, what was your first piece of work?

picture 3 Designers, what was your first piece of work?

Matthew Smith – http://www.squaredeye.com

mattpastedgraphic Designers, what was your first piece of work?

Mike Kus – http://thethingswemake.co.uk

Whilst the site is very nice, Mike assures me this is the first site he built. I checked the code, it’s all in tables so it must be a first!

our great adventure 1248732957765 1024x585 Designers, what was your first piece of work?

Jason Santa Maria – http://www.jasonsantamaria.com

Sure thing. I actually wrote about this a while back and the previous versions of my sites are online:

http://jasonsantamaria.com/articles/my-first-website/

http://v1.jasonsantamaria.com/
http://v2.jasonsantamaria.com/

jason santa maria 1024x585 Designers, what was your first piece of work?

Jacob Cass – http://www.justcreativedesign.com

This was one of my very first logos for a heavy metal band called Anno Domini or “After Death” back in 2004 (was aged 16) before I had any design training at all.

iains6 Designers, what was your first piece of work?

Veerle Pieters – http://veerle.duoh.com/

I had to dig into my archives and go look for stuff that is not laying around here since it is so old icon smile Designers, what was your first piece of work? I started out in ’92 so that’s ‘pre-internet-dino’ time icon smile Designers, what was your first piece of work? I was a print designer back then. I still am, but it’s not the mayor part anymore like it was back then.

My very very first design of a brochure is incomplete (I only found parts of it) so I’m showing you my 2nd one. It dates back to ’92. Computers (Macs) had only 4 MB of RAM back then (imagine!) icon smile Designers, what was your first piece of work? So some of the things were done by hand (analog) still: photos were placed into the layout at prepress agencies etc. This 2nd brochure is also designed that same year. The logo is not designed by me btw, so it’s just the layout of the brochure. On the back there is a watercolor I made. I still have the original watercolor.

This is really old stuff and definitely not ‘my best’ design (I came a long way since then). The means were different to, like I mentioned before. All imagery was still done analog e.g. the illustrations of the tiles, is not digital, it’s paper that was scanned in at the prepress agency.

deganck inside 2 Designers, what was your first piece of work?

Cameron Moll – http://www.cameronmoll.com

There’s something so childhood-photo-ish about diving into one’s personal website archives. But it’s amazing to see how far we’ve really come—or how far we have yet to go.

Prepare yourself for legendary FrontPage 98 code.

littlesnapper Designers, what was your first piece of work?

Andy Sowards – http://www.andysowards.com

Basically when I was learning to use photoshop I was like 18 or 19 at the time, and would take pictures from my camera phone and grunge them up and post them on myspace, thankfully I don’t use myspace anymore LOL. This is probably one of my first attempts of that.

photoshopme2 Designers, what was your first piece of work?

Rob Palmer – http://www.branded07.com

Ok don’t laugh!! Please find attached a visual of the first website I ever designed!

The site was called Torqair, and it was a micro site advertising Brake and Motor products. (Built solely in flash!) Oh the fun!

torqair Designers, what was your first piece of work?

Elliot Jay Stocks – http://www.elliotjaystocks.com

This is nowhere near my first design project, as I’ve been designing forever, but this was one of the first websites I designed after joining EMI as Junior Web Designer, and that was my first ‘proper’ job after leaving uni:

elliot jossstone Designers, what was your first piece of work?

Not everyone had a screenshot…

Paul Boag – http://www.boagworld.com

Unfortunately I do not have a screen shot of my first website anyway. It wasn’t much to look at to be honest. It was a site for Rank Films and consisted of the rank logo (you know, the guy hitting the large gong) centred on a grey background (no background colours at that stage) with a load of left aligned text underneath (no table based layout yet!).

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Hundreds of Free Grunge Photoshop Brushes

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We Function have a free grunge brush set holding 33 subtle grunge textures and effects. They have a lot more to offer so head over.

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