My 2014

The last time I did a yearly review was 2010. A lot has happened since then, so much so that it was about time I resurrected the yearly review. Here’s My 2014…

The end of 2013 and the start of 2014 were challenging and it didn’t let up for much of the year.

My second little girl, Nyah, was born on the 4th December 2013. We’d been through a lot with Addison when she was first born that my wife and I had joked that if we could deal with that then we could deal with anything and it would just require more teamwork between us to make sure both of the kids were ok. Addison was getting to an age where she was fairly self sufficient to a certain degree although she still was waking up 7 times up until the night Nyah was born and from then on she started sleeping through. That’s right other parents who are reading this, Addison didn’t sleep through once until she was 2 years old and on average she’d wake 4 times a night!

The thing is, we didn’t cope well at all and it was no breeze even though we had so much knowledge from Addison. The amount I could write about this time in my life is far too much for this one post but let’s just say it lasted longer than I’d ever have imagined and wasn’t nice for any of us.

January 2014 saw the launch of, a project I’d joined in October 2013. There were many long days and longer nights done to get us to a launch phase, the product has come a long way and changed so much since then. 12 months has allowed us to get us to know ourselves, our customers and our partners. The next 12 months of TJ will be very interesting indeed.

I had the opportunity to go to Palma for a business meeting, it flew past as I was in and out within 24hours. The meeting went well and we’re still working very closely with that partner. The journey back from Palma was interesting, there were less passengers than there were staff so I did my usual thing of reading offscreen mag and catching up on email for Industry as it was only a couple of months out at this point.

And then there was the launch of the second Industry, the Event for Web Professionals. At the end of Industry 2013 I wasn’t entirely sure if I’d do a second one but it’s hard not to when you get great feedback and support from so many people. Launching an event in December-January is always quite a nerve-wrecking thing to do, it’s in the middle of most peoples downtime but again the support was great and everyone seemed to love the line-up which I’d put together. New faces, diverse topics. A staple diet for Industry.

Paull Young, charity: water
Paull Young speaking about charity: water at Industry 2014.

In April, I did two major things within two days of each other. Industry took place and the following day I started packing to move house. We moved into our new home the following afternoon. I forgot about how stressful it is to move house but the difference between the old and new house were so great especially for the kids that I put as much of the pain and stress to the back of my mind. Industry was incredible and we had some fantastic talks as per usual. Lara Swanson Hogan, Rian van der Merwe, Timoni West, Paull Young, Greg Hoy, John Allsopp, Sarah Sampsel and Harry Roberts joined us providing talks on all kinds of subjects from web performance through to cognitive bias. All of the talks from 2014 are now published on our YouTube Channel and on Vimeo.

Things went back to normal quite swiftly, I pencilled in Industry 2015 in my diary and got back to work with my team relaunching TJ. It was very timely that just days after the conference I made my first hire into TJ and the design team welcomed Kate into the fold. Later in the year I made another hire, Gavin Sim, a front-end Engineer.

In September there was a lot of discussion and talk in the community about Geek Mental Help week, around the same time as I saw the discussions start I noticed that MK GeekNight, a well known and respected event in Milton Keynes were looking for speakers. I put my name forward having done a small talk to the TJ team internally about mental health. The plan was to do a lengthened version of that same talk, but having four hours drive down to the event changed my mind. I stepped through my hotel door at 4.30 in the afternoon and spent the next hour and a half pouring my heart out into writer app, detailing everything that had been going through my head on the drive down.

The feedback to the talk was incredible, I choked up a couple of times but got through and can’t thank MK GeekNight enough for having me there and for the attendees who listened.

During September I had a quick jaunt back to my home county and did some 4×4 driving up Coniston Hill with the guys from Kannku. It was really fun and I’d recommend them to everyone.

Kannku 4x4 Driving

November arrived and I was headed off to the first Break Conf, organised by my good friend Christopher Murphy. Following the finishing of Build Conf, Belfast was left with a bit of a void of events. I’m always up for a quick visit to Belfast as I love the city. Two stand out talks of the day for me were Sarah Richards and Jane ni Dhulchaointigh.

Break Conf

In the latter few months of the year I was up and down from the North East to London for various meetings and I was hard at work putting together the line-up for Industry 2015. This was quite easily one of the hardest line-ups I’ve put together but I have so many people to thank for assisting me. The new line-up was launched mid-December and tickets are available right now.

I closed out the year with some much needed holiday time and some rest, the first time I’ve done so in about 5-6 years.

2015 should be easier and better, I hope.

How to move into a more Senior Role

When I was younger I was always fairly independent, head strong and forthright. I’m glad I still am.

It set me up for where I am today and I’d say it has definitely contributed to how I’ve moved into more senior roles throughout the years. Over time you look back and see the things you’ve done, how you’ve managed yourself and the things you’ve learned to see how those things have contributed to your professional progression.

Some background…

My first senior role in the industry was my very first job at 22yrs old. I was freelance. I was the designer, front-end developer, HR, finance and boss man.

It wasn’t my first job where I’d took a little piece of seniority. In earlier jobs I had led teams. When I was 17 I led my first team running a group of 5 game reviewers from around the world and working with the largest game publishers.

Following a few years of freelance I joined an agency and quickly took on a more senior role, then came my time at Codeworks where I worked with a team to establish the DIBI Conference and ultimately took as much control as I could over that. I’m aware this could have come across negatively to the team who had helped in its original creation — sorry guys.

Then there were was more time spent freelancing, working within an agency, being the Senior Designer at a startup, creating and running Industry Conf and joining as the Head of UX.

Over the years I’ve worked on learning as much as I can for as long as I can from the people I can learn from and used it to my benefit and the benefit of the project/product I was working on at the time.

I started working at 14/15 years old and since then I’ve enjoyed and relished the challenges that senior roles bring and I’ve picked up some tips on how to make the move into a more senior or leadership role if you’re thinking about doing it yourself.

Moving up the chain

Often moving up the chain moves you from being led to being a leader, hence the seniority part. It’s a big move, sometimes people who become leaders are not ready for it or end up not wanting the role.

There’s no one size fits all ‘here’s how you’re a good leader’ book. Go to your nearest book store to find that out.

Over the years I’ve found that there’s a couple of good things that constitute whether you’re ready for a senior role/leadership or a good senior/leader:

  1. Listen more than you speak. You realise that you may not have all the answers and knowledge to take something from A to B, but the people around you and on your team do. You’re willing and able to listen to their thoughts and feedback, rationalise their thoughts with the preferred outcome and make a plan verbally once ready. You speak when needed and present information when required with purpose and thought, not before.
  2. You can visualise a path to success. You have the foresight to see the navigation to a successful outcome. Yes things might get in your way and things will test you but overall you’re able to see what the end game is and be able to articulate that so everyone around you knows it too.
  3. You have answers. If someone has a question, you have an answer. Everything is clear in your head, you know if there are challenges and when/where they’re likely to pop up and these again can be articulated externally and internally within the team you’re working in. As well as that, you’re able to communicate clearly how success might be brought around quicker by doing ‘X, Y and Z’. You know what’s going on because you care so much about what you’re doing, and due to that you have answers.
  4. Integrity. You’re honest about what can be achieved — and/or you’ll find out what can be achieved. If you don’t think something is possible you don’t say it is knowing full well it isn’t. Alternatively if you’ve been controlling something and it’s not been successful you hold-your hands up to that being the case, you don’t shift blame or reasoning to someone else. You can openly say why something isn’t or shouldn’t be possible. You can rationalise your thoughts to remain honest and truthful.
  5. Clear hindsight. You can look back at something and know the things that have been causing you challenges. You can easily say which things you’ve learned from and how you could do them differently in the future to change the outcome.
  6. Future thinking. You’re always thinking about the future and what needs to be done whilst working on the current without messing up one, the other or both up. You don’t screw things up to get another thing done.
  7. Never give up. You live and breathe your product, you care about it incessantly and think about how you could make changes or make things better like when you’re going to sleep, waking up or at the gym. You’re clever enough to realise where something isn’t going to work and can quickly adjust yourself and your team to get to a better outcome.
  8. You lead from the front. You’re unshakeable or the perception is that you’re unshakeable. If something bad happens, you don’t panic. You know to react in a calculated and calm fashion. You’re the person you’d want in your trench. You want to lead and have the respect of those directly around you. You have the trust in them and them in you. You can do.
  9. Not scared to share your opinion. You carry conviction in sharing your opinion. You know how to deliver it in a manner where it will be respected. Simple blurting your thinking out doesn’t carry through to the person listening and will usually end up making you look like you don’t know what you’re talking about. You’re not the type of person to sit at the back of the room whilst everyone else shares their opinion when you know something could be done better.
  10. You actively take control. Becoming a leader and more senior is earned. Everyone around you knows that you’ve exhibited signs of being a leader if they were asked, even if your job title doesn’t say it. Alternatively if the people around you don’t want to be led by you then you’re not even close to leading. By leading you get the right stuff done and make good progress.
  11. You can be a PITA. But you’re a good PITA. Everything you do is for the good of the people around you and the good of the product or thing you’re working on. Most PITA make things difficult, are negative for no reason at all or generally just cause a nuisance and stop progress. A good PITA asserts a level of control like Zeus himself. A good PITA will control something in a way you may not agree with but will generally deliver what you’ve wanted and more. They have their own way of doing things — but are damn good at it.
  12. Are good. They’re good at what they do. Whether that be their core skill set, multiple skill sets or leadership itself. Good seniors and leaders have the experience to take you to where you need to go and know how fast to go with it. You’re good at knowing that things need to be done in a certain timeframe and can explain that to those around you.

Anyone can read all the books in the book store on leadership, more often than not a good senior/leader has a natural instinct to be good at what they do.

And remember…

Everyday you’re interviewing for your next job. Make the most of it.

Redirect a Domain URL to a Subfolder (and keep the URL showing)

I’ve been working on a little ‘Sunday Project’ today, just a little gimmicky page for myself, Gavin Elliott. I grabbed the domain yesterday and wanted to redirect the domain to a subfolder /tt/ so that you’d see in your browser.

After searching for hours and hours and hacking around with the htaccess I finally came to a solution. If you’re looking to redirect your root URL to a subfolder but keep the full url in your browser the following code should do the trick!

RewriteEngine on
RewriteCond %{REQUEST_URI} ^/$
RewriteRule (.*) /subfoldername/ [R=301]

Big thanks to Naz Hamid for his Personal Page project.

Invisible Challenges

This article was delivered as a talk at Thap Thursday, Clicksco UK. It has been slightly edited.

I’ve battled with myself as to whether I should write about this subject… It’s a challenge to openly communicate about a topic which is fairly stigmatised and generally not discussed.

If you follow plenty of people on twitter, mental health in tech has been brought up in recent months.

It’s something which we as an industry are only now beginning to discuss more openly than ever before.

It has many names, mental illness, mental health, depression, anxiety or just plain ‘issues’.

It is something that 1 in 4 people will experience in many shapes and forms during the course of a year.

That means that a significant amount of people reading this now will face a mental health challenge over the next twelve months.

My Interests

For as long as I can remember I’ve had an interest in psychology and the human brain. Things like…

  • Why we do what we do
  • What affects mood, both positively and negatively
  • What impacts or affects motivation
  • Self Confidence & Self Belief
  • Beating Depression – Non-medicated and medicated

I’ve no formal qualifications in psychology, instead I read insights, listen to people and monitor human behaviour.

Our Industry

We as an industry are an interesting one, to an outsider it seems like we have amazing jobs with no stresses or challenges. To them “We work on computers all day”.

On the inside we know it’s very different, I know as a designer I face daily, if not hourly, challenges of feeling like I’m on top of the world to wanting to jump out of the window.

And it’s clear from the research that I’ve done, that developers feel the exact same way.

The challenge we face is that the peaks and troughs of our mood are directly relatable to the work which we’re doing at the time and they’re very hard to regulate into a smooth wavey line.

By the way, it should never be a smooth flat line or flat and spike continuously, everyone is afforded room to be sad or moody.

We have our good days and we have our bad days.

Different Kinds of People

Different people deal with different things in different ways.

Extroverted people appear happy, outgoing and loud. Introverted people are more quiet, less communicative and because of that can seem moody.

An extroverted mood line looks a bit like this –



Their mood peaks quite high for a sustained amount of time but their drops are deep either sharp drops or prolonged if they can’t be brought round quick enough or they bounce from high to low quite quickly depending on the person.

An introverted mood line looks a bit like this –


Lower highs and even lower sustained drops. Introverts show less happiness even if they’re over the moon about something. They get very happy about specific things they enjoy, but those things can also cause their drops.


Anxiety and depression are the most common in Britain, with almost 9% of people meeting criteria for diagnosis. Many many people fail to get diagnosed, they don’t want to talk to anyone about it, they don’t feel they have anything wrong or much worse they go vastly downhill and it’s hard to pull them round again.

Signs that someone is suffering…

  • Mood swings – Both positive and negative. If you notice someone going through a hugely positive mood swing and then crashing to a massive low repeatedly is a sign. If you see someone crash very low and it’s a sustain low it’s a sign
  • Lack of Motivation – If someone looks like they’ve lost motivation – not just motivation with their work but in life. If they start wanting to sleep longer than is normal i.e. they can’t be bothered to get out of bed on a morning or all they do is sleep through the day is a sign
  • Intense Introverted Behaviour – If someone just wants to be left alone, is spending more time by themselves and becomes moody around other people this is a sign
  • Snapping Mood Swings at Random – If you notice someone having snap mood swings over something which is trivial – this is a sign

What you can do

If someone is suffering, absolutely anything can make a day worse and unless they begin to try and control it, it will continue.

Mental Health, Illness, Depression, Anxiety, anything to do with the human brain isn’t straight forward.

‘Fixing’ these things isn’t easy, if you can use the word ‘fix’. I think it’s more about ‘controlling’.

Some who suffer mental health challenges control it medicinally which can have their own complications – the chemicals in the medicine are playing with the chemicals in your body and they’re quite renowned for side-effects until you get the right one for you.

Alternatively you can try self-controlling things. This can be done individually by someone or seek help from a counsellor / psychiatrist / psychologist.

Often if you’re diagnosed by a doctor, you’ll be seeing a counsellor and they’ll prescribe you medication.


The WORST outcome for a sufferer is self-harm and suicide. Self-harm, again, can be controlled. I found a couple of ‘ticks’ to work. Counting and a rubber band around your wrist, when you recognise something coming in you can either start counting to break the thought process or ping the rubber band for the same result.

Suicide and suicidal thoughts are far far harder to control but they can be controlled and in time they may pass. Sometimes you can learn to control and continuing controlling your feelings for the rest of your life. Clinical depression on the other is a much bigger and harder thing to overcome.

A little bit of advice

Now I’ve got those bits out of the way…

Mental Illness, Mental Health, Anxiety and Depression are sometimes stigmatised. They’re real, we are only human.

Some of us suffer more than others and we can help by understanding and recognising traits.

If you notice someone suffering and aren’t sure how to deal with it, ask someone else. Most people not suffering shut down and stop communicating with a sufferer which can sometimes be the worst thing to happen even if the sufferer is finding it difficult to communicate back.

Non-sufferers, don’t shy away but do seek assistance if you need to.

Sufferers try recognising your traits and make a plan to control it. Recognise when things are getting worse and seek more direct help.

And remember, our industry doesn’t make us immune to feelings.

We are only human.

Normalised Design

Here’s a couple of thoughts on ‘normalised design’.

A circle doesn’t need to be a circle and square doesn’t need to be a square.

Design becomes normalised when you constrain it to proportions and dimensions. Giving yourself an inordinate amount of rules is going to normalise things fairly quickly.

Grid, grid width, column width are now fairly common. I challenge you to work on a grid, grid width and column width after you’ve worked with the content you’re designing rather than constraining your design directly into a grid.

My hope is that it leaves you more creative or gives you more freedom to think about the context of the content you have to use. If it’s imagery, does it have to look the same old way? If it’s content, what type of content is it? Short, long? Headlines, main content? Does it read correctly? Paragraphs too long for reading on the web? Font size, content width… the list is endless.

Instead of fixating on crow-baring your content into a design that looks like everything else because you usually see it like that isn’t a good reason to do it ‘like that’. You run the risk of continuing trends just for the sake of it.

If you ever think you’re doing something because it’s usual, I implore you to get up and do something completely different to what you were doing 10 seconds before it. Always do something for a purpose.

Walk around, take 5 minutes to yourself, go and make yourself a cuppa, kick back in your seat, shut your eyes and visualise anything but usual.

Normalised design is simply ‘usual’. We can do better.

My Expectations for the Apple September 2014 Launch Event

This September, Apple will have their launch event. It’s possibly the most anticipated event for me for a long long time and I’m expecting big things.

Apple revealed a slightly new side to themselves in the last event, ejecting a little bit more life into their presentations and being on the verge of being more ‘hip’. Then shortly after the event they push a new advert revealing stickers for the Macbook Air. Stickers… People claimed Apple were losing it and ‘that would never have happened under Steve Jobs”. You know what, maybe it might not have but that’s not really the point.

For years and years, certain types of people have bought Apple devices and as Apple move further into various niche consumer areas, you can clearly see what is going on if you stand back a bit. Many young people have iPhones, a lot of Android devices but not all young people can afford Apple notebooks. They’re still £300 – £600 more expensive than an office the shelf PC laptop. That’s a tall ask for a family of 4 or 5 to provide a notebook per child.

You also find a lot of Apple devices now in education and healthcare, in some schools there are iPads per child. They’re beginning to engrain themselves a lot deeper into every day life and over the next 5 years I foresee most homes to have at least one Apple device if we’re not already close to that now.

What I’m Expecting

I set my expectations high and much of what I was expecting from the last event is actually what I’m looking forward to in September. Don’t get me wrong, the last event had me on the edge of my seat with the sheer amount of software dev that was getting rolled out so it wasn’t a negative event by any standards.

Retina or 4k Display

Let’s start with the thing I’ve been waiting for, for over a year. A new display. I had hoped this was going to happen at the last event but alas, it didn’t. I’m expecting a retina or 4k display to be unveiled if they can hit the price point they’re wanting to achieve, if not we may be in for a long wait which would be odd especially when I move on to my next point.

12″ Retina Macbook Air

With a pretty much full suite of retina devices and hardware it would be extremely odd for Apple to keep the Macbook Air non-retina. There have been rumours of a 12″ MBA for a while now, and I believe the 12″ will be Retina and they’ll clear off the non-retina stock by lowering a price point even further than the last drop. This may then play into their recent adverts directing at younger consumers to take those off their hands. Other hardware increases might make their way into the new Macbook Airs but we’ll wait and see. The one thing it’s always struggled with was HDD space. If they could sort that out I may well jump all over one.

iPhone 6

I don’t know about anyone else but whilst there’s a lot of hype around the ‘next’ iPhone, it’s definitely not at the top of my list for most awaited products. I’m not sure I want a larger phone, unless there’s something I’m missing and it’s a requirement for something they have planned. We’ll have to wait and see. I’m more interested in iOS8 and seeing that play well with Yosemite so I can connect and live between devices.

Apple Wearables

It’s expected but what will happen, we’ve been waiting longer for a real ‘Apple TV’ than we have for wearables so what will come first? If it is an iWatch, what will it do, how will it work? You can see it possibly being that always on the go device you have with you monitoring your every move but there’s surely only so much you can pack into a watch. I think I’m more excited about the possibilities than actually getting on in my hand (a bit like Google Glass).


I’ve an odd feeling that we may start seeing accessories becoming a bigger thing for Apple. Whether buying Beats was a play for the music service or their hardware, there seems to be a lot that apple could do with accessories around their current offering. Imagine if Nest had gone to Apple, or if Apple had something like Nest. Apple in vehicles and how that would work. I think there’s space for something however small in the accessory space.

What might we see the end of?

There’s always a time when a product sees the end of its days, I’ve been looking to a re-released mac-mini for a long time now but I’ve finally succumbed to thinking maybe it’s just not coming and it will be discontinued. Which is fine I guess if the other hardware can be connected in the way we’ve seen.

I think there might be a couple of the older iPads fall off the wagon and price points dropped to get those shifted. Or maybe they’ll just funnel those down into education and healthcare niches.

In closing…

Whatever happens, I’m really excited to see what comes of the September event. We may well be in for one hell of a long presentation or a relatively short one unless there’s just “one more thing…”


Infinite Scroll

This is a written version of a talk I gave at Refresh Teesside on May 21st, 2014. It’s a great local event and you should try to attend if you’re in the North East of England.

I recently read an article by Dan Nguyen title ‘Why did infinite scroll fail at Etsy?’.

Dan writes about a recent talk by Dan McKinley, Principal Engineer at Etsy on ‘Design for Continuous Experimentation’. In short, the presentation was on large scale A/B testing and specifically about Etsy’s attempt at infinite scroll and their testing of it.

In short, infinite scroll at failed by their standards for a couple of reasons.

This got me thinking. That same afternoon I tweeted out a quote from the article;

“Etsy spent months developing and testing infinite scroll to their search listings, only to find that it had a negative impact on engagement.”

It started a discussion between a number of people who either wanted to or were being asked to implement infinite scroll on the sites they were working on. They wanted to look to Etsy for insights.

Testing Assumptions

I believe it’s always best to test your assumptions if and when you’re able. You can find so many answers in data that you’d be hard pressed to find a reason not to test things.

Just because something might work or not work for Etsy, doesn’t mean it may or may not for someone else.

Ryan, who was involved in the discussion said “Surely the initial testing would have made it evident at the start of the testing?”.

I answered saying “Probably not. There’s a lot to test against, each take their own time to make anything conclusive.”.

To explain further; it would have been easy at that early stage to make a snap decision not to implement infinite scroll. With Etsy’s huge user base it may have been very shortsighted.

Remembering that Etsy is very much a community based ecommerce store they’ll have many different cohorts of users all with their own tendencies to browsing Etsy which they need to test against.

On top of that, Etsy will likely look at how infinite scroll is implemented technically as well as the experience of using it. Some questions may have been;

  • How many items show initially?
  • How many load in second?
  • How do they load in?
  • What loads in?

They’d look at the performance, remembering that Etsy have been working on their mobile web project in recent months, this would be important.

All of this takes time and that’s why I’d hazard a guess as to the reasons why they didn’t make a snap decision early on.

Why use infinite scroll?

But that’s Etsy, let’s put that to one side for the moment and think more about infinite scroll by itself and why you should or should not use it. You’ll often get people saying something similar to the comment below from team members, stakeholders or clients but that doesn’t make it the right decision.

“Let’s implement it so people can look at stuff!”

“We can show so much stuff!”

“People won’t get bored because there’s so much stuff to look at!”

There are scenario’s where infinite scroll is a perfect solution for what you’re trying to achieve. You see it implemented at sites like;

  • Twitter
  • Facebook
  • Pinterest

Those companies want you to spend time on your site. You know what it’s like you go to facebook and you’ve gone the rabbit hole of finding out what your friends have done over the past day or so and you come up for air thirty minutes later and wish you’d get your time back. Facebook et al want their time on site average to be high so they don’t stop showing you a feed of information.

When not to use infinite scroll

At TJ, it was suggested that we implement infinite scroll at one point. It isn’t to this day and it won’t be in the future.

It is far too easy to implement something just because, but here are the reasons why it isn’t implemented.

Where it isn’t a perfect solution is often when a user has to complete an action, for instance at an ecommerce store or somewhere that you make a purchase.

Think about going shopping in your local high street, imagine if you just went shopping at random and every time you got closer to the end of the high street there would be more and more shops appearing so you’d go on and on and on and on.

You’d end up becoming tired or bored at the amount of selection and likely divert into a coffee shop or restaurant and give up on making a purchase.

Room for Thought

If you own a site or work on a site where customers make purchases and you’re thinking about or have implemented infinite scroll to provide your customers with ‘more’ try this out…

  • Remove infinite scroll
  • Add pagination and make the amount of items in a list anywhere between 15 and 30
  • Increase the visibility of search on your site and the ability for users to filter information
  • If you’re running ads to pages on your site, hyper-target them to landing pages which give your customers what they’re looking for (think about your ad copy as well)

Customers want to find what they’re looking for. They utilise search more often than you think. They want to complete tasks based on a number of different reasons but berating them with options isn’t one of them.

At TJ, we want our customers to find and book a hotel at a place of their choosing based on the requirements they have in mind so we’re presenting them with the information and results they need to do just that.

Infinite scroll is not the best approach for us. Is it for you?


You can read the full details about Etsy directly at Dan’s article.

It’s ok to not have all the answers…

I have a very analytical, methodical and logical mind.

The certainty of factual information to provide answers has to be very high for me or at the very least way I need to be able to weigh up the odds in favour of being right before I do something.

The need to analyse data and behaviour every single day is something I’ve never been able to stop, I now do it without even thinking and this happens both online and offline.

Having a logical mind requires me to have correct and valid reasoning for pretty much everything, both at work and at home.

The traits I’ve identified above don’t often sit well when I come across something where I don’t know everything about it or don’t have data and analysis to hand. There’s been a couple of times over the past few years where I’ve let this get to me — and I’ve almost felt that I should just give up because I don’t know enough.

And you know what, it’s so easy to give up. It means you don’t have to do anything. You can get back into your comfortable place where everything is rosy. There are no problems to solve and no stress to gain.

I’ve read quite a bit about this subject recently where people have said “Don’t worry, I’ve no idea what I’m doing.”

That doesn’t help someone like me who doesn’t just want to know, but I need to know or I’ll internally combust.

Over the years I’ve learned a thing or two about dealing with the ‘not knowing’ even when the pressure is on when you’ve got other incredible talents around you in and out of teams.

Firstly let me clear something up. In a literal sense, if you didn’t know what you were doing you’re likely lacking in the skills to be in that role in the first place as you ‘literally’ don’t know what you’re doing.

You should always know what you’re doing but you might not always know or have the answers straight away. And you know what, that’s ok. Don’t worry.

Things to Help

Trust your team

If you work on a design team you’ll have other professionals around you have felt or are feeling the exact same way as you. Trust in the communication of your team to discuss the challenge at hand and find a way forward.

If you’re a freelancer, speak to other freelancers. If you’re completely alone then reach out to anyone that you can to hear you out.

Have a process

As creatives we generally have a process for just about anything and everything. As part of a design team, we at TJ have a set design process that we work through which helps us to figure things out.

A lot, and I mean a lot of research is done up front in our team. This helps alleviate the ‘not knowing’ as we generally have something to work with based on the the research. We’ll always have a baseline amount of data to go off.

Trust your gut

Over time you build up a sixth sense, you can just tell that one direction is the right direction to go in or you know two and it is worth testing.

Trust in your gut but don’t assume for too long that you’re right. Test those assumptions as quickly as you can.

Practice what you preach

The more you do something the more you learn, the more you learn the more you know. In our industry, in our roles we will never know everything, but we can continue to feed on information that we’re presented with and build links between them to better inform us in the future.

It’s ok…

It’s ok to not have all the answers straight away. Those folks on teams you’re admiring, they likely don’t have the answers upfront either, they’ve just found a way to make the process easier of getting them.

We pressurise ourselves too much to know all the answers. Don’t. The stress in doing so will hinder your ability to find them.

You might not have all the answers now, but you will in time.