Tag Archives | design

Understanding The Why

When we were learning as children, we always asked important questions. More often than not the main question was, Why? We as adults joke about children getting to that age and how they continue to ask why after the 2nd and 3rd time.

Each time a child asks why and receives an answer it generally asks it again and again and each time we have to get more specific with our answer or at least make it a little more descriptive to provide more context. Sometimes we run out of answers on the 9th time but we try our best.

Surely at such an early age, children cannot treat the first answer we give them as the only answer they’d receive. Do they think we’re joking with our first answer? Probably not. Once we start answering the same question a 2nd and 3rd time the child knows we can go as far as that. Each time we make our answers longer and eventually the child will get as much context and description as they’d ever get and understand ‘why’ better than they ever could.

I’ve never stopped asking why nor I ever will. This is both a good and bad thing. To a point it’s like a slight OCD, I have to understand the why. If I can’t fathom the why, I become easily frustrated or put up barriers to the information I’m hearing. If I don’t understand something, I’ll keep asking why until I do understand as each time I ask there will be more within an answer. Understanding the why is a little easier out of conversations than in them, I can research and read my way to an answer with more context. In discussion, the people I am talking to can unfortunately become frustrated with the amount of information I require without me explaining my questioning in the first place but I feel they still need to be asked.

The reasons why should ALWAYS be known.

I often bring this in to my work as I expect rather than assume that people other than myself would like to know the reason why they should either do something or use something before doing it. This information should be available to read or see at the lowest barrier of entry, it should be a gate that can be pushed open rather than the need for a key to unlock. By that I mean that a user should not have to think about the why and should move instantly to visualising themselves doing the action.

They and we should ‘Understand The Why’.

 

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Your Users and You

Creating a product is exciting. Building it to a stage where you have real people taking part in your own creation is phenomenal.

It’s too easy for us when building a product to build it for us, to have a feature list that WE want. Unless you are very controlled it is far too easy to create an ever growing feature list the size of an aircraft carrier. This is bad when you’re wanting the product to be like streamlined submarine as we all know aircraft carriers do not fit inside of submarines.

Take more time to realise that your users and yourself are so different in reality. Just because you want to do something one way doesn’t make it the same for someone else using the product. Always act on the side of caution and focus on what a user would want to do with your product from various places and make decisions accordingly.

You can limit feature creep extremely well by remembering that what a user wants and needs are COMPLETELY different. On top of that remember that what you want in your product, a user might not need.

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A Happy Person

I was walking to the office this morning, head phones in ears listening to a few of my favourite tracks. I began thinking about what I had to do today, what I achieved yesterday and what I’d like to achieve by the end of the week. Just to put things in perspective for the past 6 or 7 weeks I’ve been wire-framing around 4-5 different projects. They’ve been a real mix, some iPhone apps, an iPad app and two web apps. Whilst I find this highly enjoyable as it’s a huge part of my personal process, I knew that I had some iPhone app design work coming up.

I’m like a kid at Christmas when I know I can get my head deep in to photoshop and start creating some visuals.

How happy I was walking, listening and thinking reminded me of New York when I was there last year.

Jen and I had walked up and down Manhattan a couple of times but on this particular day it seems to be packed. If I remember correctly we were on our way back from the Financial District and decided to criss-cross over to fifth ave. We were wandering around as tourists do, getting in everyones way when I heard a guy singing. Generally in the UK people busk so it’s not un-common to hear buskers on the street however this was closer, this was right behind me.

I looked over my shoulder to find a young guy, early twenties singing at the top of his voice dancing in and out of the people around him without a care in the world. Most people would have branded him as mad, but you know, I bet he was the happiest guy in New York on that day because he couldn’t have cared less.

He was happy in what he was doing, just like I am today with my head stuck in Photoshop.

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Focus

When designing for the web, the focus should be on the content. If it’s on anything else you’re doing it wrong.

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