22 Web People In Ten Years

in-ten-yearsTen years, it’s a long time. Aspirations of what you’ll be doing in ten years could be absolutely anything. I personally look to the things which I’d like to have achieved in ten years time and a few of these are; authoring a book, speaking more frequently and having multiple businesses. In ten years time I’ll be 36 and while I think it is a long way off there will be one day when I think it has gone way too fast, so by the time I am forty I want to achieve as much as I can. I wanted to know about other 10 year plans and  asked some awesome people from the web community about what thoughts they had for the future.


Ashley Baxter – www.iamashley.co.uk

Where do you see yourself in 10 years time, what would you like to achieve?

I consider myself to be an ambitious person, which makes answering this all the more difficult. In 10 years I’ll be 32, and I see myself having taken my current business to new heights, as well as having started up another business more in line with my personality. But variety truly is the spice of life, and I’d like to dabble in many things alongside that. In the future I’d love to get involved with presenting in a video game niche, as well as keep myself busy with various web projects as I continue to learn Ruby. Basically, I see myself doing quite a few things. Life will never be boring.

On a personal note, I definitely see myself happily settled with Daniel Craig and our beautiful babies, which we very much enjoyed making. Ahem.

tim-van-dammeTim Van Damme – www.maxvoltar.com

That’s a question to which I don’t want to know the answer. What I love so much about this business is you don’t know what you’ll be doing next.

Also: I’m not much of a 10-year plan guy. I don’t plan, I wait and see. If there’s one thing I want to do some day, it must be teaching. Teaching people the right way to make a website is very satisfying, and I’d love to teach the next generation everything I was lucky enough to learn myself.

aaronirizarryAaron Irizarry – www.thisisaaronslife.com

In ten years time I would want to be doing what I love on my own terms. I love talking, and writing about design, the design process, and the practical aspects of working in the design industry, so it would be awesome to be speaking on these topics and or contributing to books on them. To sum it “doing what I love on my own terms, and spending more time with the people I love (family, and friends).

john-chowJohn Chow – www.johnchow.com

I really have no idea where I’ll be in 10 years. I don’t see that far into the future. However, I would hope by then I will be able start my foundation to help fund causes that I believe in. I always said the worth of a man is not how much he makes, it’s how much he gives. I hope in 10 years, I will be able to give more than I’ve ever dreamed possible.

gabriel-seguraGabriel Segura – www.cssmania.com

I see myself working at home full time dedicated to web design and other design trends (industry design), together with my wife doing some illustrations i normally use in my webdesigns. I would love to start up my own design studio, and have a less stressed life.

Paul_BoagPaul Boag – www.boagworld.com

In 10 years time I would hope that Headscape will still be going strong. However, I would like to see its daily operation less reliant on myself and the other directors. This would free up my time to develop personal projects and maybe even have a life beyond the web. I have been working with the web since 1994 and although it has been an incredibly exciting ride I am not sure I see myself developing websites forever.

Andy_RutledgeAndy Rutledge – www.andyrutledge.com

Thanks for your note. I appreciate your request, but I’m afraid I’ll not be able to provide very good fare. I’m already doing what I’ve wanted to work toward. I own a nice design agency and work with great people who do excellent work. So, I’m good; mission accomplished. I see perhaps adding one or two more agency partners over the next few years, but as far as plans …I’m not looking for much in the way of change. I certainly want to be doing better work in 10 years, but I’ve already achieved what I set out to achieve.

elliott-kemberElliott Kember – www.elliottkember.com

I have no idea where I’ll be in 10 years. Every time I try and answer this question, I end up being wrong, so my answers get more and more vague.

I’d like to be in charge of something – most probably a startup. I’ve been setting myself up to run a startup for some time now – I just haven’t figured out what to do. Ideally I’ll be working with a small team, and having a lot of fun. I certainly hope I’m not working in a cubicle somewhere, for somebody else, developing Death March software and hating it. I don’t know where I’ll have to be to make this happen – possibly San Fransisco or London.

In my opinion, it’s a very difficult question to answer – as soon as you start deciding, you begin to limit your options. Ten years ago, I’d never have expected to be living in the UK, or even working in this industry. So far I’ve played it by ear, and it seems to have worked out fine. As long as I can be flexible enough to jump at opportunities, things should be okay!

David_LeggettDavid Leggett – www.tutorial9.net

In 10 years, I’d like to be making annual trips around the world working as a volunteer for understaffed schools and orphanages. I really admire the people who are able to organize projects that allow the world as a community to help each other (a kind of organization I’ll never be able to achieve), and it’s something I think would be very interesting to be more involved in. Of course, I’d like to still be working on the side with various blog projects like UX Booth, Tutorial9, and Better Blogger.

marc-perelMarc Perel – www.obox-design.com

Ten years time, that’s a far way away, that’s about half my life!

I would say there are a few things that spring to mind, career wise; the mose basic goal would certainly be to have a stable, scalable business; be it in themes, site development or anything else which Obox ventures into in the coming years. I don’t need a sport scar or a mansion, if I have a house with a garden and a business which gives me enough time to ride/run/chill in the day, work in the mornings and evenings, then I’ll be happy.

Paul_RandallPaul Randall – www.prandall.com

In 10 years time I would still like to see myself primarily designing websites, but working more on logo and print work running a small design agency or online business.

I hope to have my work featured in a publication such as .net or a book at some point, and for it to be well received within the web community.

Gary_VaynerchukGary Vaynerchuk – www.crushitbook.com

No idea, my goal is to enjoy the process of gettin there but I am a reActionary businessman and don’t make predicitions or have jar thoughts where I will be.

Jon Phillips – www.spyrestudios.com


In ten years I hope I’ll be traveling around the world and answering emails from my laptop on some airport wireless internet access. Though I see no reason for not doing this now, I’m not sure I want to wait 10 years to be where I want to be and go where I want to go. I will surely still be designing websites but probably work more on personal projects rather than client projects.

amy-mahonAmy Mahon – www.amymahon.com

In 10 years time, if all goes to plan, I hope to be primarily focusing on raising a family. It’s a tad old-fashioned, I know, but I was fortunate to have had a stay-at-home mom and I’ve always wanted to be as involved with my children. This doesn’t mean I’d abandon web design altogether – just schedule projects in a way that will allow me to maintain a nice balance between work and family. That’s if all goes to plan.

My Plan B is to really focus on my career, get a few big name clients under my belt after which I would speak in peer conferences, teach college classes and/or write a book.

chriswallace-bio-picChris Wallace – www.walmedia.com

In ten years I’d like to be at a point where I am able to do some traveling, see parts of the world that I’ve never seen before and spend time with my family. Running my own business is fun and I’d like to continue doing that as well, creating and defining user experience on the web and beyond. I’m positive in 10 years the “Internet” will have evolved to the point where it’s rarely just a mouse and keyboard, but rather a window into other parts of the world. I want to be heavily involved in that.

chrisspoonerChris Spooner – blog.spoongraphics.co.uk

It’s pretty hard to imagine where I will be in ten years time, or even to imagine what I’d like to be doing. A career in web design ten years ago would be a completely different scenario than what it is now, so who knows what the industry will be like in another ten into the future?!

With that said, I’ve recently moved myself into a position where I’m supporting myself working as a self employed person doing something I love, so I can only hope this will continue into the future. It would be awesome to be able to lead a fulfilling life from a mix of blogging and design projects that offers plenty of exciting work while also allowing for personal time to head off and do whatever I like!

matthew-smithMatthew Smith – www.squaredeye.com

In ten years. Well, let me think about where I was on this day ten years ago first. Okay, I got it, I was in my third semester at Colorado State University, a year before I left for England, and I was totally dissatisfied with my art education. I thought then, that commercial art was a form of selling out to the man. I like beer and raising a family, so I’m a little more open minded now.

So, ten years? Sheesh! I have no idea where I’ll be in ten years, but I can say a few things I dream about. I dream about starting a school/agency that builds young people up into powerful thinkers, designers, citizens, and provides quality services and products to the design industry and the world at large. I dream about having opportunities to work on projects that change people, change institutions, and help people grow. I’d like to be a fun dad, and a kick ass husband. I’d like have written a book or two.

All the stuff I wanted to do ten years ago, now seems wimpy though. I’ve done and seen so much more than I thought I would, and the smallest things ended up being the most important. It’s not easy for me to answer a question like this with a simple “I’d like to have made my first million”, though that’d be nice too 🙂

adiirockstarAdii Pienaar – www.adii.co.za

When I look back on my life in 10 years’ time, I’d love to see that I had been slowly improving myself on a daily basis during those 10 years. Fact is, I’m an entrepreneur and I’ll most probably (touch wood) be involved in a few businesses in the next 10 years; so my only goal relating to my “career” is to be successful enough not to ever have to go back to back to full-time employment.

Beyond that, improving & challenging myself is much more important, as I know that those two things will mean that I’ll be happy with my life in 10 years’ time.

gracesmithGrace Smith – www.gracesmith.co.uk

Without a doubt I would still be working in the creative industry, but focused on writing while perhaps pursuing photography on a more professional level. While I love web design and development I am becoming extremely passionate about developing my knowledge and skills as a writer and blogger and I’ve recently become obsessed with photography (having bought my first DSLR this year).

Ideally in the future I would like to be a published author within the design sector as well as exhibiting my work as a photographer.  I would also hope in 10 years to still be publishing online and be heavily involved within the web community.

My thoughts on where I will be in 10 years are diverse as I hope I will have several creative outlets that constantly challenge and inspire me. If that’s the case then I know i will be both happy and fulfilled.

Martin BeanMartin Bean – www.mcbwebdesign.co.uk

It’s no secret that us humans are creatures of learning and I’m know different. I love expanding my knowledge on every subject possible (yet still fare badly in pub quizzes and IT-Boxes). As a result of this, I hope that in ten years time I’ve managed to expand upon my knowledge of the web and related technologies and practices. And a pay rise or two.

At the moment, I work as a web developer, mainly developing websites in HTML/CSS and building applications with PHP and MySQL. In ten years time, I would like to be proficient in at least two more server-side/programming languages. Ruby on Rails strikes me as one of those that’s good to know. Java and .NET are also alluring to me, but I feel those are a definitely a step up from my good ol’ trusty PHP.

Sarah_MadysonSarah Whinnem – www.maysondesigns.com

Right now I seem to be at a bit of a crossroads, where in ten years I can see myself following two different paths. My original goal was always to make a career of being an in-house graphic designer, whether through a private company (like my current position) or with an agency. Following that path, in ten years I would like to be in an art/creative director position, being part of a team of like-minded creative people all working together to produce an exceptional and beautiful product, whether it be literature or software or art. Recently, however, I’ve also been able to see myself accomplishing a different, but similar, goal, that of the successful freelancer. The freedom, variety, and independence that it offers are very alluring to me. Communicating as often as I do with people who are making it work being their own boss and calling the shots makes me believe that it’s a great opportunity. And in the end, if the freelance path is successful, I may end up with a team to work with and rely on. What this means to me is that it’s not so much specifically where I am that is an important goal for me, but that creativity, collaboration, excellence, and teamwork are abstract goals that no matter where I end up in ten years, I want to make happen.

Emma_TaylorEmma Taylor – www.twigglegraphics.com

I never thought it would be such a tricky question…it’s definitely got my brain ticking!! I LOVE the freelance world and feel quite content with being a one (wo)man band. I’ve never been one to plan so far in advance and i’m still learning a lot about who i am and about our industry. I love designing for the web and hope to continue doing what i love for many years to come. I plan to start working with more freelancers and design agencies and focus on what i know best, setup a few personal projects helping others and reflecting on my experiences, travel more, continue to work along side my husbands business and most of all, enjoy myself in the process!

adellecharlesAdelle Charles – fuelbrandnetwork.com

In ten years I see myself still running FUEL and not working for anyone else but myself. I know that’s a long time from now, however there are so many possibilities and growth to be had that I won’t be able to stop until I have achieved all of my personal goals as well as company goals. (Currently finishing up a solid year one). We have many more additions to the publishing (Fuel Brand Network) side of Fuel Brand Inc. as well as some non-profit goals and teaching through conferences & workshops. Maybe catch up with me in ten years?

Thanks to all who were involved in this post, if you’d like to be featured in future posts, drop me an email with a little bit about yourself.

My socks are in order

Carrot Media LtdSometimes you just need a good ‘ol post with a really weird title, however it does have meaning behind it. I’ve spent the past 5 or so months wearing odd socks, not just literally but also mentally. Covering too many roles without too much time had me ran ragged, I was constantly tired without being able to focus properly on everything as well as I should have been.

My focus was diluted by the stress and tiredness that ensued and until recently it was only going to get worse, until something happened.

My life was made easier

Justin and I sat down and realised that the best way forward was to employ a new member to the team at Carrot Media. Ryan Downie and I had been talking for some time over Skype and I immediately thought of him as my preferred choice. Young, talented and able to communicate well, it would be an ideal choice to build my team. A couple of weeks later, the FOWD Leeds Tour was taking place and it was a perfect team to discuss what we were going to be up to over the next few weeks.

Know when to start managing

Natural progression, get over it. It happens. The roles I was talking about earlier, they change as well. The natural progression is constantly changing my core skills as a designer, marketing bod and manager. Listening to Colly at FOWD last week talking about his role within Erskine made me think about my own role at Carrot, and how over the next few months I will be changing. With the addition of Ryan to the team it means I can concentrate more on the things I love within the business whilst working on the creative strategy for businesses we look after.

My socks are in order

So my socks are finally in order when tonight while sorting out some clothes I finally matched up 3 pairs, something which I’ve not been able to do for months.

I interview WooThemes

woothemeslogoWooThemes is pretty well known, they have delivered 44 wordpress themes in to the commercial theme market. I wanted to ask a few questions to the guys about where things were headed with business and personal life. Mark and Magnus were kind enough to answer some questions.

Just in case people don’t know, could you list the names and roles of persons involved within Woo?

WooThemes was started by Adriaan Pienaar in Cape Town, South Africa, Magnus Jepson in Stavenger, Norway and Mark Forrester in London, England – with the internet being the life blood of the company.

It’s quite evident that WooThemes has a very big voice amongst the web community and beyond, if you’re ahead of the rest, what is keeping you motivated to achieve great things everyday?

Mark: I think all 3 of us are quite competitive, both amongst ourselves and our competitors. We are always trying to knock each other off top spot for best selling theme, or studying our web traffic and blog posts were we are mentioned and planning how we can strengthen our position online with great themes, content and competitions. I think that definitely helps in achieving bigger things each month.

We also are lucky in the fact that we can collaborate with industry leading designers, so we get their personal styles infusing with ours to really create unique and trend-breaking designs.

Magnus: I think the advantage we have over “the competition”, is that we have a unique team composition, and that we all want to apply our ideas, to make Woo an inch better. Both Mark and Adii have also felt the heat, since my first themes proved to be the most popular 🙂

Adii has recently been involved in an interview stating that 90% of the marketing activities are down to him, would you say that your known more for quality themes or your marketing activities?

Mark: Definitely a combination of the two. Marketing poor quality themes wouldn’t exactly work in our favour especially with our rather viral Twitter profile. We pride ourselves on unique designs, built on a very stable theme framework boasting lots of useful functionality.

Magnus: We have all found the parts that we enjoy the most in Woo, and Adii has a knack for marketing, as I have a knack for doing support, so people sometimes only think Adii is running Woo, as his voice is so prominent 😉


Woo2 was hyped to the max, has your marketing since the Woo2 launch increased your hits/turnover?

Mark: Definitely. Woo2 launched with a much more competitive pricing structure for the club membership, that coupled with a far more sexy and usable company website has definitely done wonders for our traffic and sales.

Magnus: Yeah again I think the marketing we did through ads, twitter and other interactive marketing was spot on, and it’s really helped take us to the next level.

What would you say are the reasons why you have such a good reputation in the industry?

Mark: We were lucky enough to have got in early to the commercial theme market,  that said it was not all down to luck, we identified a big gap in the market and pounced on it. We were therefore mentioned quite a bit online amongst the early WordPress adopters.

We are also extremely vocal as to our plans, we love engaging with our community and getting their feedback on our next moves. This is directly related to our reputation. We adapt and mature quickly, but always do so to offer something better for our loyal users.

Magnus: I think the advantage we had at being early in the game, and having a great team has made us get a good reputation. I also believe that our designs, both self produced and those done by top designers, have elevated our themes above the rest.


44 Themes and more on their way, where do you see theme design going?

Mark: We are exploring so many different types of themes at the moment – business, multimedia, magazine/news, and personal themes so there is definitely not one direction we are moving in. That said more and more businesses are turning to WordPress for an affordable and very usable content management system so with every theme we try produce something breaking the traditional blog format of WordPress themes.

Magnus: What amazes me is how good the first few themes like Fresh News and Gazette are still doing. These themes have become the building blocks for us, and I think our main focus will still be around magazine, business and multimedia themes, but I’d like us to explore more niche themes as we keep growing. I think our customers crave updated designs, but with similar functionality, so that allows us to reinvent our older theme designs, while not reinventing the functionality behind them.

The Magento themes seem to be on the back-burner, what are the reasons for that happening?

Mark: We at WooThemes are big on ideas and quick on communicating them to our users. Sometimes probably a little too quickly. We’ve certainly learnt to take things one step at a time, developing 44 WordPress themes and now entering the Drupal market is a huge amount of work. Now that the platform has been built with Woo2 to support the sales of different CMS themes we can focus our attention to Drupal and Magento, with Drupal being the guinea pig.

Magnus: We like to think big, and it all sounded so good when we discussed it, but in retrospect I think we should have focused on taking one CMS at a time, and not promise to evolve to 3 other CMS off the bat. Hopefully we’ll get there in the end though.

On a personal level, how much time do each of you spend on Woo work, as most of you have your own little businesses behind the scenes?

Mark: All three of us are very entrepreneurial, but WooThemes is our day job and passion. Being internet based we have the flexibility of working the hours we want. Usually we work far too many, but we try to take it easy on a friday, and of course always find time for an XBOX session 🙂

Magnus: I actually find myself working way more now than when I had a 8-4 job. It’s just so much more motivating to spend time working than sitting in front of a TV. I probably spend anywhere from 6-12 hours a day working on Woo.


What are the three top goals for Woo over the next 12 months, considering you’re already reaching 1 million page views per month!?

Mark: 5 million page views per month. No, on a serious note we are not only drived by traffic and sales figures. We want to cement ourselves in the web design industry as the leading theme development company, but all the while having fun, doing what we enjoy, and to keep impressing our awesome community of users.

Magnus: I’m always eager to see growth and stability, as I hope to be working on Woo for years to come. Page views isn’t a goal in itself, but I think that is a result of our hard work with continuously pumping out quality themes. I’d like to continue on that path… Why change a winning formula?

Thank You

Thanks go to Mark and Magnus for answering the interview questions on behalf of WooThemes.

I am Gavin Elliott and I am alive

It’s a strange one, I never thought I’d be in the position where I had to defend myself over my own apparent death.

I noticed some strange searches hitting the blog just over 24 hours ago in the style of “gavin elliott dead” and “gavin elliott killed” which started raising some alarm bells. Our family name is quite strong and there are plenty ‘Elliott’s’ to go around but matching both my first and last name is not something that happens frequently.

I ran my own couple of searches which led to newspaper articles that were possibly pre-published then taken down, and further investigation in the last few hours has shown why it’s been happening.

Unfortunately/Tragically, Private Gavin Elliott of 2nd Battalion The Mercian Regiment, was killed in Afghanistan after being shot on Thursday 3rd September.

It is very close to home, just over 3 years ago I was serving in the British Army, in the Royal Engineers. A few friends from home have been killed and some soldiers I knew of have also lost their lives. To have someone die in a war with the same name as you is eerie to say the least and I feel for his family and friends.

This, very short blog post, is a quick note to say that it is not actually me who passed away and a very big tribute to Gavin Elliott of 2nd Battalion The Mercian Regiment for doing something he believed in whether it was protecting the Afghan people or serving with his mates.

Rest In Peace mate.

Be proud, your favourite pieces of work!

There is always a time when we’ve kicked back our chair and thought, “Heck yeah, I’ve just done an awesome job!”. It could be writing an article, making client/customer interaction better, an awesome design or other piece of work where you know in your soul you’ve achieved something great.

I wanted to know what others classed as their most proud piece of work was to date and the reasons why. I’d love to hear about the work you’re most proud of!

jeffrey-zeldmanJeffrey Zeldman – www.zeldman.com

Web standards. The phrase, the group, the education effort via A List Apart and Designing With Web Standards. We changed the web. We changed the world.

Clumsily pecked into a tiny picture of a keyboard.

steven-snellSteven Snell – www.vandelaydesign.com

I would say that I’m most proud of the Vandelay Design Blog, not necessarily from a design perspective but just the overall results of the blog. When I started the blog I really knew nothing about blogging, so it’s been an incredible growing experience. I’m excited about the community of readers that have chosen to subscribe to the blog, and I’m proud that I’ve been consistent with it for more than two years.

jacobcassJacob Cass – www.justcreativedesign.com

My blog would probably have to be my proudest achievement and has been my longest ongoing project. It’s a great feeling to be able to do what you love for a living and my blog allows me to do this, all while having a readership that teaches and motivates me to do it better each day.


mattdraperMatt Draper – www.identitygraphics.org

When I took a step back and really thought about it one piece kept jumping into my mind “Xycoon”. I have never been able to put my finger on exactly why I like this piece so much. Perhaps because when I look at it even now 5 years later, I still would not change a thing about it. I doubt many of us can say that about to many of our pieces.


adiirockstarAdii – www.woothemes.com / www.adii.co.za

In terms of greatly influencing my online reputation, I think the Polaroid Redesign V2 (my project codename – see attached) propelled me into some kind of a spotlight. Beyond the positive feedback I got on the design, I was actually also featured on quite a few CSS galleries and whilst I now (slightly) cringe when looking at the design, I can still acknowledge the fact that it increased the speed in which I established my online branding.


I also later released the design (twice) as a free WP theme (see: WP-Polaroid V2 WordPress Theme ), which probably single-handedly sent about 250K unique visitors to my blog. The Polaroid Redesign V2 was also the first blog design that paid for itself in terms of the ads I sold, so it signaled a “first of many” trend for me.

collis_taeedCollis Ta’eed – www.envato.com

I’m most proud of the very original FlashDen.net site from back in 2006.  It’s not my best design or CSS work, and looking back it had a long way to go to becoming really usable, but I’m proud of it because it was the site that started Envato!


davidaireyDavid Airey – www.davidairey.com

I’m most proud of my two blogs, the self-titled David Airey and Logo Design Love. I’ve learned a great deal from the people who visit, and the content helps potential clients to decide if I’m the right man for their design project. They’re also the longest combined project I’ve worked on, approaching three years now.

elliotjaystocksElliot Jay Stocks – www.elliotjaystocks.com

It’s hard to pick one, but I think the ‘Blue Flavor’ poster I did for Blue Flavor was one of my favourite projects. I had loads of fun doing it and I was really pleased with the end result, as was the client. It was the kind of job I’d do for the pure enjoyment anyway, so it was great for it to actually be paid work! I got to do some drawing, mess around with a few cool typographic and textural treatments, and generally have a lot of fun mixing up illustration and design.

leemunroeLee Munroe – www.leemunroe.com

The Big Word Project [www.thebigwordproject.com]

I co-created this website while at University with Paddy Donnelly. It was a ‘small’ side project to help me research web apps and to try out Ruby on Rails (and to try and make a little bit of money). The Big Word Project we set about listing all the word of the dictionary and selling them for $1 per letter. By buying a word you linked it to your website of choice. First family and friends started buying words, then John Gruber mentioned it on his blog and that kicked off a hoard of bloggers buying words to their sites. The highlight was getting interviewed by Wired magazine. The website still survives today and has sold over 6,800 words.

chrisspoonerChris Spooner – http://blog.spoongraphics.co.uk

My piece of work I’m most proud of has to be my site over at Blog.SpoonGraphics. I built it purely as an experiment to gain a feel for the world of blogging, and it soon started to take off and developed a good profile in the community. It has continued to develop and now has reached an amazing level of exposure, seeing huge traffic and subscriber stats. It has also built me a great profile against my name, bringing stacks of opportunities from interviews on various sites, appearances in magazines and even the odd book! With none of this never being expected it’s definitely my most valuable achievement.


andy-sowardsAndy Sowards – www.andysowards.com

My most prized piece of work so far is definitely my blog/portfolio site – http://www.andysowards.com . The reason for this is simply because it was my launching pad to what I am today, its my constant piece of ongoing work. It will never be perfect but with each revision (it was recently/currently redesigned and is now almost officially on version 2.0) it gets a little closer to what I want it to be.


I have had a LOT of fun working on it and in the process have learned so much about WordPress and its inner workings so that I can pass on that knowledge and value to my clients. Everytime I see it, I get a feeling of accomplishment, and am always thinking of ways I can improve it and bring more value to my readers/clients.

jonphillipsJon Phillips – www.spyrestudios.com

For some reason I’m particularly proud of Design-Newz.com. It took me about 5 or 6 hours to design and code this site (much less than usual) I was feeling inspired and creative and just went ahead with this simple idea I had. I’m known for redesigning my sites all the time, but I haven’t touched this one (except minor tweaks) since its launch and it’s been online for a while now. This design has been stolen, copied, plagiarized, etc… many times! And that’s probably why I’m proud of it.


cindy-liCindy Li – www.cindyli.com

Back in 1999 Star Wars Episode 1 came out. My coworker, Jonatha Caspian and I were discussing the costumes that year and I told her how I thought the Queen Amidala costume was beautiful. She suggested I create that. I told her I didn’t even know how to sew. I believe I started that project in August. The first month I spent researching every photo I could get my hand on of the dress and gathering supplies. Jonatha taught me how to sew and I ended up creating that costume at night after work for another month. I would photo copy the embroidery on the front panel of the dress and enlarge it so I could draw the pattern in paint on the fabric. I had to think out of the box to create that costume for instance the bubbles at the bottom were plastic and I bought three Nerf footballs and spray painted them with transparent stained glass paint. I even added lights to the inside that were battery operated so they glowed at night. The headdress was made of cushion that is used in couches and carved for the shape then wrapped with hair extensions.

In 2001 when the Smithsonian museum hosted the Star Wars exhibit I wore it on the metro into the exhibit (they asked people to dress up on the first day). I had been in a car accident the week before so I wasn’t moving that fast and I missed the group photo but I still had fun because tourists kept asking to take their photo with me (they thought I was part of the exhibit).

Now this costume sits on a mannequin and gets worn by various geeky friends when they come into my apartment and you can see it here.

sambrownSam Brown – sam.brown.tc

The CV design I created for the Steve Stevenson Challenge (part of the Smashing Magazine article How To Create A Great Web Design CV and Résumé) is a piece I’m unusually proud of. It’s not something you come to design very often, and it’s not my preferred method of design but the work I put into this I am very happy with.


Not to mention the fantastic response it received, I’ve had many an email thanking me for releasing the template that has been downloaded thousands of times and most recently it has been licensed to be included in a new CV building application that is on the horizon. It might have been a spare time effort, but I am indeed very proud.

oliverkerOliver Ker – www.oliverker.com

What am I most proud of? This is probably a mixture of personal and ‘work’ related. I chose this piece of work as, number one, it is my Son which I am always proud of and all the new things he does every day (he is two years old now). And number two, it is a personal project that I really enjoyed working on, and it came out pretty much exactly how I envisaged it. Working on a computer everyday limits the time I get to pick up a pencil to work with.


davidperelDavid Perel – www.obox-design.com

First off is GTPlayground.com. It was the first of it’s kind at the time and filled it’s niche perfectly. It was also the first time I ventured into the CSS and Div world. On top of that I programmed the entire thing myself. Not a single plugin was used. Considering that my main focus has always been design I am still proud that I managed to create that beast.

Secondly, I am proud of what we did with From the Couch. That site took about 10hrs to create but has changed the way we do business online and offline. It has opened doors that we never knew needed opening and given us access to some pretty influential peeps in the web industry. I am proud that we got there first (daily web vlog) and never gave up. I am also pretty stoked with how the redesign came out

matthew-smithMatthew Smith – www.squaredeye.com

I would honestly say that I’m probably most proud of this design at  this point (of those I can show) attached. The Matthew Henry Project.


Martin BeanMartin Bean – www.mcbwebdesign.co.uk

What piece of work am I most proud of? Probably one my latest pieces, a website for a family member’s pub. It doesn’t sound that fantastic and it may not be a website for a multimillion pound organisation, but it was still fun and rewarding to see the finished product launched.

Why is this project the one I’m most proud of? Good question. Maybe it’s because being primarily a website developer, I normally don’t get unleashed on designing a website from the very beginning. Maybe because it was a break from crafting away on the back-end of corporate websites. Or it may be because it was the first project in a long time where I got to see it out from the very beginning to the end, when the site was launched.


The website is fairly basic and not that complex, but I felt the way the site ended up looking and working was a success, especially when you consider it was designed and built over the course of a couple of days. The site is˜like many others˜powered by a bespoke content management system and features various modules for different types of content, such as news articles, upcoming events, a photo gallery and feedback form. There is also a few enhancements powered by jQuery, such as pop-up details on events and gallery images that adds a little sparkle to the finished product, which can be found at www.doga68.com.

kyle-steedKyle Steed – www.kylesteed.com

My favorite piece of work, or the work I’m most proud of (to date), isn’t just one piece but a collection of paintings I like to call the “inner beast” series. I completed these 6 paintings nearing the end of my military service in Japan in the summer of 2007. They reflect the inner struggles I (we) all go through in life. I like to think that we all have animal instincts. So instead of paintings some abstract colors or shapes to express emotion, I wanted to dress my emotions up and give them some character.


The reason I chose these as my favorite is because they are so personal and really the first official collection of anything I have done to date. I hope to complete more work like this in the future.

chris-pirilloChris Pirillo – http://chris.pirillo.com/


But don’t look to me to tell you why – look to the reviews we’ve received over the years, especially this past weekend’s event.


Thanks to everyone who got involved in the article, it is greatly appreciated. I look forward to hearing about your own work and which pieces you’re most proud of.

If you want to get involved in future posts, get in touch via the contact page with a bit of info on yourself and what you do and I’ll be in touch.