A delayed view on trends in 2010

Social Media played a huge part in 2009 with Twitter reaching $155 million worth of capital funding directed at progressing them towards becoming financially viable without restricting their growth. In 2010, I see the biggest changes will be in collaboration between smaller companies, further development in software as a service (SaaS) and a social media slow down.

The progression of online collaboration tools such as 37 Signals BasecampHQ will enable smaller businesses and freelancers to collaborate and communicate effectively and give them the ability to go for much larger contracts.

Software as a Service (SaaS) could see yet another fruitful twelve months. In the digital technology profession we are now starting to see SaaS as the norm and expect for it to be that way. Cross platform software that you use on your laptop, home computer or mobile telephone is now ordinary and enables most people to achieve some sort of workload on the move.

A Social Media slow down in 2010? Really? It may well happen, just not in a general sense. Social Media is now ingrained in everything we do, we communicate using Facebook, Twitter and other Social Media tools but in 2010 we will grow past the hype. For the past 3 years we have been talking about Twitter being the ‘big thing’, and in the next twelve months we’ll see the hype reducing with more talk on the impact of businesses using Social Media well.

Published by


Head of Interaction and Service Design at DigitalDWP.