I’m a big fan of Quora and came across this question which I’ve been following closely;

What’s the single most valuable lesson you’ve learned in your professional life?

A fantastic response was added by James G Bridgeman quoted below.

(1) When a decision is required, make one.  Do it cheerfully, without regret and don’t look back.  Almost always, when a decision is required, the most important thing is that one be made … whether it is the correct decision or the best decision is rarely so important as just making a decision and moving on.  This is especially true for an organization.
(2) When a decision is not required, or not yet, then don’t make one and don’t waste any time agonizing about one.

Published by


Head of Interaction and Service Design at DigitalDWP.

2 thoughts on “Decisions”

  1. I like the principle and I agree for the most part but we have spent years working with a client who will often make a snap decision to show decisiveness when a more intelligent measured response was required. It’s done no small amount of damage to projects over the years that’s for sure.


    1. The view on the answer is definitely dependable on the experience you’re attaching it to. Using your example as a case study, wouldn’t it be better of us to disagree (in the right way) with a snap decision if that’s what needs to be done and then action something which was more appropriate?

Comments are closed.