This September, Apple will have their launch event. It’s possibly the most anticipated event for me for a long long time and I’m expecting big things.
Apple revealed a slightly new side to themselves in the last event, ejecting a little bit more life into their presentations and being on the verge of being more ‘hip’. Then shortly after the event they push a new advert revealing stickers for the Macbook Air. Stickers… People claimed Apple were losing it and ‘that would never have happened under Steve Jobs”. You know what, maybe it might not have but that’s not really the point.
For years and years, certain types of people have bought Apple devices and as Apple move further into various niche consumer areas, you can clearly see what is going on if you stand back a bit. Many young people have iPhones, a lot of Android devices but not all young people can afford Apple notebooks. They’re still £300 – £600 more expensive than an office the shelf PC laptop. That’s a tall ask for a family of 4 or 5 to provide a notebook per child.
You also find a lot of Apple devices now in education and healthcare, in some schools there are iPads per child. They’re beginning to engrain themselves a lot deeper into every day life and over the next 5 years I foresee most homes to have at least one Apple device if we’re not already close to that now.
What I’m Expecting
I set my expectations high and much of what I was expecting from the last event is actually what I’m looking forward to in September. Don’t get me wrong, the last event had me on the edge of my seat with the sheer amount of software dev that was getting rolled out so it wasn’t a negative event by any standards.
Retina or 4k Display
Let’s start with the thing I’ve been waiting for, for over a year. A new display. I had hoped this was going to happen at the last event but alas, it didn’t. I’m expecting a retina or 4k display to be unveiled if they can hit the price point they’re wanting to achieve, if not we may be in for a long wait which would be odd especially when I move on to my next point.
12″ Retina Macbook Air
With a pretty much full suite of retina devices and hardware it would be extremely odd for Apple to keep the Macbook Air non-retina. There have been rumours of a 12″ MBA for a while now, and I believe the 12″ will be Retina and they’ll clear off the non-retina stock by lowering a price point even further than the last drop. This may then play into their recent adverts directing at younger consumers to take those off their hands. Other hardware increases might make their way into the new Macbook Airs but we’ll wait and see. The one thing it’s always struggled with was HDD space. If they could sort that out I may well jump all over one.
I don’t know about anyone else but whilst there’s a lot of hype around the ‘next’ iPhone, it’s definitely not at the top of my list for most awaited products. I’m not sure I want a larger phone, unless there’s something I’m missing and it’s a requirement for something they have planned. We’ll have to wait and see. I’m more interested in iOS8 and seeing that play well with Yosemite so I can connect and live between devices.
It’s expected but what will happen, we’ve been waiting longer for a real ‘Apple TV’ than we have for wearables so what will come first? If it is an iWatch, what will it do, how will it work? You can see it possibly being that always on the go device you have with you monitoring your every move but there’s surely only so much you can pack into a watch. I think I’m more excited about the possibilities than actually getting on in my hand (a bit like Google Glass).
I’ve an odd feeling that we may start seeing accessories becoming a bigger thing for Apple. Whether buying Beats was a play for the music service or their hardware, there seems to be a lot that apple could do with accessories around their current offering. Imagine if Nest had gone to Apple, or if Apple had something like Nest. Apple in vehicles and how that would work. I think there’s space for something however small in the accessory space.
What might we see the end of?
There’s always a time when a product sees the end of its days, I’ve been looking to a re-released mac-mini for a long time now but I’ve finally succumbed to thinking maybe it’s just not coming and it will be discontinued. Which is fine I guess if the other hardware can be connected in the way we’ve seen.
I think there might be a couple of the older iPads fall off the wagon and price points dropped to get those shifted. Or maybe they’ll just funnel those down into education and healthcare niches.
Whatever happens, I’m really excited to see what comes of the September event. We may well be in for one hell of a long presentation or a relatively short one unless there’s just “one more thing…”