Alright, I’m Gav. By day, Lead Product Designer at Deel . By night, making apps of my own. I write about all of it here.
From the writing
AI tools can critique layouts, suggest improvements and generate variations. But none of that matters if you're solving the wrong problem in the first place.
Read the story → Still making things Elsewhere in my head/// 01/ After twenty years in design and product, what still matters is not the outputs or titles but the thinking behind the work—how decisions get made and whether we solve the right problem.
Read the story → 02/ A personal journey from design leadership to building and launching projects using agentic coding tools like Cursor, exploring the shift from idea to execution.
Read the story → All the writing → The archive A deeper dive into the back catalogue. Older writing, ideas and things worth another look.
Surprise me →